How Thread used the web to help Dana-Off-Highway Systems Group to provide more information to their customers.

Challenge
Dana Corporation’s Off-Highway Systems Group designs, manufactures, assembles, and markets a great number of heavy- vehicle parts and systems. To maintain an image of global innovation, and to remain at the top of a fiercely competitive market, they needed to update their old, outdated, and uninspired web presence. It was important to provide customers with current and accurate information about one of the most extensive off-highway product lines in the world. Realizing the limitations of their current site, Off-Highway Systems Group wanted to take better advantage of the Internet. So they chose Thread.

Collaboration
Thread re-thought and re-sorted Dana Off-Highway Systems Group website. With several new features – such as improved navigation and search functions – that greatly enhanced functionality, the website is a dynamic example of Dana’s commitment to personal service. In addition to information about the latest technologies developed by Dana engineers, the updated website houses several new brochures, technical bulletins, in-depth product-specific details, and video clips featuring testing and system capabilities.

Solution
These website improvements have increased customer satisfaction by making it much easier and effective to explore product information from Dana Off-Highway Systems Group. It also enhances the perception of Dana Off-Highway Systems Group as a forward-thinking company that delivers premium products and solutions.

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